kook slams

The story

brand manager and creative producer for @kookslams at doing things media. grew the account by 600k+ followers and reached 120M accounts in our best quarter. on the commerce side, merch was up 22% YoY and one tee alone did $105K, with a team of three.

created behind the slam, an original series that ran for over a year with 50+ episodes and branded integrations with mountain dew and discovery.

when discovery came in for shark week, i came up with the format on the brainstorm call: sit down with shark attack survivor paul de gelder and break down his story. produced and hosted it end to end. 2.49M organic views, more than half from non-followers.