shanghai observed

The story

i moved to shanghai after college and started shanghai observed as a daily photo project. no business plan. just walking around the city and documenting it.

it grew to 280,000 followers and millions of views a month, mostly people outside china curious about everyday life there. today it's a mix of my own photography and footage, follower submissions and finds from wechat groups.

it's where i learned how to tell stories people actually want to watch. observed media brings all of that under one roof.