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observed media
a creative studio built on paying attention.
we produce content, campaigns and creator partnerships for brands that want to be the center of attention. from first idea to the final cut.
BRANDS WE'VE WORKED WITH
adidas · Nike · Vans · The North Face · Discovery · Airbnb · Fujifilm · Kook Slams
Big numbers
120M
ACCOUNTS REACHED IN ONE RECORD QUARTER · KOOK SLAMS · 2024
22.5M
VIEWS ON ONE SHORT-FORM VIDEO · 2.3M LIKES
10+ yrs
PRODUCING CAMPAIGNS, EVENTS AND SERIES · CHINA + US
What we do
we are extremely online
01
Production
Campaigns, branded content and live events. We build the crew, run the budget and get it made — on time and on brief.
02
Creator partnerships
The creator economy from the inside: finding the right voices, shaping the brief, and making brand deals that don't feel like ads.
03
Social and story
Strategy, short-form and editorial series built to grow an audience — not just fill a content calendar.
Selected work
things we've made.
“what am i doing? this is wild.”